Press & Editorial Inquiries
The 40 Method is an editorial publication covering practical wellness, fitness, and beauty for women navigating life after forty. We work with journalists, podcast hosts, and editors on stories about midlife wellness, supplement literacy, and honest consumer guidance.
For all press, partnership, and editorial inquiries: hello@the40method.com
About The 40 Method
The 40 Method is an independent editorial publication. We review products, examine ingredient labels, and publish methodology-first buying guides for women over forty. Our editors are not influencers, not affiliates posing as advisors, and not medical professionals.
We do not diagnose. We do not prescribe. We do not make hormone therapy recommendations. We do not accept payment for reviews, placements, or favourable coverage. Brands cannot pay to appear on The 40 Method.
We earn affiliate commissions when readers buy products we recommend, at no extra cost to them. Full disclosure: Affiliate Disclosure. Our editorial decisions are made before commercial considerations — see The Method for our review process.
Topics We Cover
Our editors are available for comment, interviews, and contributed expertise on the following topics:
- Supplement label literacy for women over 40
- Protein needs and powder selection after 40
- Magnesium forms and what actually differs
- Creatine for women in midlife
- Sleep supplements: what works, what doesn’t
- Perimenopause and supplement marketing claims
- Reading nutrition labels critically
- Buying guides for women navigating midlife
- Honest affiliate disclosure practices
- How to evaluate wellness product claims
- Beauty product reformulation for skin over 40
- Adjustable dumbbells and home strength training
- Walking shoes and joint-friendly footwear
- The economics of midlife wellness marketing
If you’re working on a story adjacent to these topics, we likely have an editorial perspective. Email hello@the40method.com with your deadline and angle.
What We Don’t Cover
We deliberately stay out of areas where editorial commentary can cause harm:
- Medical diagnosis or treatment recommendations
- Hormone replacement therapy advice
- Mental health treatment or medication guidance
- Specific dosage prescriptions
- Eating disorder territory or weight-loss diet advice
- Anti-aging cosmetic procedures (surgical or injectable)
For these topics, we recommend journalists contact licensed clinicians and accredited medical associations.
Editorial Standards
Every product we recommend goes through our review methodology. Every claim we make is anchored to a primary source or labeled as editorial judgment. Every affiliate relationship is disclosed.
Read our full Editorial Methodology and Affiliate Disclosure.
- Methodology-first reviews — criteria are published before products are evaluated
- No paid placements, no sponsored content, no pay-to-play
- Brand relationships disclosed at the article level
- Corrections made openly with timestamps when errors are identified
- Affiliate commissions never influence inclusion or ranking
Available for Comment
The Editorial Team is available for written commentary, quote contributions, and short interviews on the following recurring topics:
Supplement label literacy
We comment on what consumers should look for on supplement labels — third-party testing marks, filler ingredient red flags, dosage transparency, and marketing language that legally means nothing.
Buying guides for women over 40
We comment on the editorial process behind credible buying guides — how to evaluate reviews, what disclosures to expect, and how to spot affiliate content masquerading as journalism.
Honest affiliate disclosure practices
We comment on FTC disclosure standards, the difference between honest and deceptive disclosure, and why most affiliate sites still get it wrong.
Protein, creatine, and magnesium for women in midlife
We comment on the evidence base behind common supplements marketed to women over 40, including what’s well-studied, what’s marketing, and how to read clinical claims.
Adjustable dumbbells and home strength training
We comment on equipment selection for women starting strength training in midlife, including realistic budgets, weight ranges, and the difference between marketing and meaningful product features.
Perimenopause marketing claims
We comment on the wellness industry’s framing of perimenopause, which claims have research backing, and how to evaluate “menopause support” labeling.
For interview requests, please email hello@the40method.com with your publication, deadline, and the specific angle you’re working on. We respond to credible inquiries within 48 hours.
Brand Assets
Logo files, brand marks, and editorial assets are available on request for journalists, podcast hosts, and editors covering The 40 Method.
Email hello@the40method.com with your publication and intended use, and we’ll send the requested formats.
Brand Guidelines
Brand name spelling: The 40 Method (capital T, capital M, numeral 40 — not “Forty”).
Reference style: “The 40 Method” on first mention, “the publication” or “the editors” thereafter.
Editorial team reference: “The Editorial Team at The 40 Method” or “The 40 Method’s editors” — never attribute quotes to a single named individual.
Quick Facts
| Publication name | The 40 Method |
|---|---|
| URL | the40method.com |
| Founded | 2025 |
| Editorial focus | Wellness, fitness, and beauty for women over 40 |
| Audience region | United States (primary), English-speaking markets |
| Editorial structure | Anonymous editorial team — no individual author bylines |
| Revenue model | Affiliate commissions (Amazon Associates); no sponsored content |
| Coverage areas | Supplements, fitness equipment, skincare, home wellness rituals |
| Editorial position | Independent, anti-hype, methodology-first |
| Press contact | hello@the40method.com |
Working on a story?
Whether you need a quote, a contributed perspective, or a quick fact-check on a wellness claim — email hello@the40method.com. We respond to credible press inquiries within 48 hours.